5 Business Reasons for Video Marketing
Wondering what all the fuss is over video marketing? Creative has put together the top reasons to start!
1. High SEO Rankings
Google Loves Video!
Websites with Video are 53X More likely to land on the first page of a Google search. And results begin to appear in mere days.
Do you know what the second most powerful search engine is? That’s right, it’s Youtube! Over 1 Billion active users watch 100s of millions of hours EVERYDAY on Youtube! (https://www.searchenginewatch.com)
2. Analytics You’ll Care About!
Do you know how many people actually read that white paper after they downloaded it? How many people finished reading your last blog post? How many people printed out that infographic to hang in their cubicle?
With video, you’re able to learn exactly how many people watched, at what time and location, for how long and if they clicked through to associated sites. Not to mention the shares! Viewership, whether purchased or organic, has infinite potential.
3. You’ll Leave an Impression
The human brain is bombarded with thousands of pieces of information a day. Long term, we generally remember 20% of what we hear, 30% of what we see and amazingly, and 70% of what we see with corresponding audio cues! Video gives the best of both worlds, maximizing the odds that humans will remember your message. (https://www.socialmediaelearning.co.uk/)
4. More Qualified Leads
In a recent survey of 213 senior B2B marketing leaders, video marketing was ranked the best generator of high quality leads, second to white papers. On the consumer side, Video engages the imagination, acting as a natural gateway to even more research. (https://www.marketingprofs.com)
5. We All Watch Video!!!
Billjillions of Hours watched on YouTube… Daily!
The major social media platforms now have native video capabilities Over half of all mobile data is now eaten up by Video! (https://www.cisco.com/)